Portfolio methods as tools supporting the formulation of commune development strategies

Magdalena Gorzelany-Dziadkowiec , Julia Gorzelany-Plesińska

Abstract

Commune management is a complex and difficult task, which is why it should be performed with the help of management methods and techniques successfully applied in companies. Portfolio methods are very useful tools for assessment and development of product range as well as competitive position. The conclusions drawn on the basis of the ADL, McKinsey and BCG matrix would facilitate the process of formulating development strategies for communes. The conducted research revealed that the analyzed communes do not used portfolio methods for diagnosing the current state and formulating development strategies. Moreover, the presented matrixes made it possible to develop conclusions and recommendations for local authorities.
Author Magdalena Gorzelany-Dziadkowiec
Magdalena Gorzelany-Dziadkowiec,,
-
, Julia Gorzelany-Plesińska (FoEEaLS / DoSPaLA)
Julia Gorzelany-Plesińska,,
- Department of Spatial Planning and Landscape Architecture
Pages345-356
Publication size in sheets0.55
Book Lula Paweł, Mikuła Bogusz, Jaki Andrzej (eds.): Knowledge, economy, society: global and regional challenges of the 21st century economy, 2013, Foundation of the Cracow University of Economics, ISBN 978-83-62511-77-8, 776 p.
URL https://depot.ceon.pl/handle/123456789/9915
Internal identifierWG/M/9/2013; WG/9/19
Languageen angielski
LicenseRepository; author's original; Uznanie Autorstwa - Na Tych Samych Warunkach (CC-BY-SA); after publication
Score (nominal)5
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