Consumer ethnocentrism as an effect of internationalization of Polish financial services market
Monika Szafrańska , Renata Matysik-Pejas , Andrzej Krasnodębski
AbstractThe article aims to determine and characterize the level of consumer ethnocentrism phenomenon of banking services market in Poland under conditions of globalization and internationalization of financial markets. As results from the investigations, cosmopolitan attitudes are the most frequent among Polish consumers (84%). Every tenth person consciously chooses exclusively services offered by Polish banks. Attractive offer of a financial institution, convenient localisation but also recommendation of the acquaintances are the main motives which Poles follow while choosing a financial institution. Age, education, the amount and source of income and the place of residence proved the factors which determine ethnocentric attitudes. A higher level of ethnocentrism was perceivable in a group of elderly people, possessing vocation or secondary education and living on farming, as well rural dwellers.
|Publication size in sheets||0.5|
|Book||Zentková Iveta (eds.): International Scientific Days 2012 "Global Commodity Markets: New Challenges and the Role of Policy" Proceedings, 2012, Slovak University of Agriculture, ISBN 9788055207926, 911 p.|
|Keywords in English||consumer ethnocentrism, bank services|
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