The Level of Bank Customers’ Knowledge about Bancassurance Services in Poland

Monika Szafrańska


The aim of the work is to determine and characterize the level of knowledge of bank customers about bancassurance services in Poland. The basic source of data for analysis and conclusions was primary information from our own research (CAWI, 570 respondents). In order to achieve the set goal, structure indicators and a non-parametric "chi” square test were used. The results of the analysis are presented in a descriptive and graphical form. According to the analysis, the majority of bank customers claimed that they had never met the concept of bancassurance, despite the fact that some of them used a joint offer of banks and insurance companies during the analyzed period. Most often, the term was associated with bank fraud. Only one person in three could correctly explain the meaning of the term. A higher level of knowledge of the term "bancassurance" was characteristic of men, people up to 35 years of age, with secondary education and customers of commercial banks. Almost every second respondent in the discussed period benefited from the purchase of insurance in a bank. The most frequently purchased product was credit insurance. An area of knowledge that requires urgent educational activities is the knowledge of institutions dealing with consumer rights protection in the financial market.
Author Monika Szafrańska (FoAaE / IoEEaM )
Monika Szafrańska,,
- Institute of Enterprises Economics and Management
Publication size in sheets0.5
Book Jedlička Pavel, Marešová Petra, Soukal Ivan (eds.): Hradec Economic Days. Double-blind peer-reviewed proceedings part II. of the International Scientific Conference Hradec Economic Days 2019, Hradec Economic Days, vol. 9, no. 2, 2019, University of Hradec Králové, ISBN 978-80-7435-736-7, 600 p.
Keywords in EnglishBank, Bancassurance, Insurance Awareness
Internal identifierWRE/2019/20
Languageen angielski
LicenseJournal (articles only); author's original; Uznanie Autorstwa - Użycie Niekomercyjne (CC-BY-NC); after publication
Score (nominal)5
Publication indicators WoS Citations = 0
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OświadczenieAutorka - brak afiliacji do jednostki
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