Internet jako narzędzie komunikacji w sprzedaży bezpośredniej artykułów żywnościowych na przykładzie witryny www.odrolnika.pl

Marta Barbara Czekaj

Abstract

The paper presents issues of internet communication between the producers (farmers) and consumers, especially in area of direct selling via the Internet. The study were focused on www.odrolnika.pl website. Materials for the study was obtained during meetings with farmers, from the literature and information from the Internet. Presented results indicated that the Internet can help small farms to build a stable group of customers. Cooperation with this groups allows farmers to better understand the needs of consumers
Author Marta Barbara Czekaj (FoAaE / DoMaMiA)
Marta Barbara Czekaj,,
- Department of Management and Marketing in Agribusiness
Journal seriesZagadnienia Doradztwa Rolniczego, ISSN 1232-3578, (B 10 pkt)
Issue year2013
Vol72
No2
Pages57-66
Publication size in sheets0.5
Internal identifierWRE/10/3
Languagepl polski
Score (nominal)10
Score sourcejournalList
Citation count*7 (2020-03-29)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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