Polish meat exports’ competitive position on Hungarian importing market

Jacek Strojny


The study focuses on the assessment of international competitiveness at the level of an industry. The implemented research method was called attractiveness and position indicator (AP-indicator). The AP-indicator of competitiveness enabled to quantify Hungarian market attractiveness and competitive position of the Polish meat exports on that market. The research is based on FAOSTAT statistics and covers period of 2010-2016. The AP-indicator adopts the portfolio models approach to organize information. The measure is based on market characteristics such as: market share and market share growth as well as market size and market growth. The competitiveness evaluation relays on the collation of the exporting country achievements and the evolution of the importing market. The AP-indicator classifies each investigated aspect of the competitiveness into three categories: high, medium and low. The competitiveness quantification comes from the comparison of importing market attractiveness assessment and exporting market position evaluation. A product category is perceived as being competitive, when its assessment of export development is the same or better as the evaluation of importing market dynamics. The research is confined to assessing competitiveness. Within the frame of the study, were answered research questions that relates to the state and development of the international competitiveness of the Polish meat industry. Explaining the issue is beyond the scope of the study.
Author Jacek Strojny (FoAaE / DoSaE)
Jacek Strojny,,
- Department of Statistics and Econometrics
Publication size in sheets0.65
Book Illés Bálint Csaba (eds.): Proceedings of the 9th International Conference on Management: "People, Planet and Profit: Sustainable business and society", vol. 1, 2019, Szent István University Gödöllő, ISBN 978-963-269-881-6, 371 p., DOI:10.17626/dBEM.ICoM.P01.2019
Keywords in EnglishPolish meat exports, international competitiveness, AP-indicator, competitiveness indicator
Internal identifierWRE/2019/87
Languageen angielski
Score (nominal)5
Score sourcepublisherList
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