The food consumer on globalising markets
Renata Matysik-Pejas , Monika Szafrańska , Andrzej Krasnodębski
AbstractThe article presents results of survey studies concerning perception of some aspects of globalisation by food consumers. Obtained results allowed among others to determine positive and negative associations of the respondents with globalisation, the consumer attitudes towards globalisation, perception of themselves as global consumers, but also respondents’ associations concerning food product characteristics depending on their country of origin.
|Publication size in sheets||0.5|
|Book||Zentková Iveta (eds.): International Scientific Days 2012 "Global Commodity Markets: New Challenges and the Role of Policy" Proceedings, 2012, Slovak University of Agriculture, ISBN 9788055207926, 911 p.|
|Keywords in English||globalisation, globalisation of consumption, global consumer|
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